10 Practical Tips

If you’re just starting out in the CBD business, there’s lots to learn, lots to be careful with, and lots of rewarding work.

We’ve talked about a few doing-business actions that help conserve energy by doing things once, without redoes or business-harming consequences. Last week, we dipped into one regulatory area: how you describe your products, how you mention what they may be able to do, and how you present a case for someone to try your product line – without running afoul of any of several government agencies that keep an eye on pharmaceuticals. We’ll expand that thought this week in a discussion of how much active ingredient you may include in a product. 

Sure, you already know the number 0.3%, but have you faced and ensured both consistent potency and a legal level of active ingredient? Read on.

You will find earlier discussions in the piece Starting a CBD Business, Tip 7 and the tips that went before.

Here is Tip 8.

8. Legal Definitions

Review of terms

Those of us who work with CBD products know that Cannabis sativa L. is the plant from which CBD is produced. THC also comes from Cannabis sativa. In order to qualify for use in a CBD product, it must be deemed “hemp” and not “marijuana,” meaning that it has to have below a 0.3% THC content . Rise above this level and you end up on the wrong side of the DEA – a place you don’t want to be.

Also, the DEA (Drug Enforcement Agency) is only one of several federal regulatory agencies that oversee cannabinoids. The FDA (Food and Drug Administration) and DOJ (Department of Justice) weigh in, as do agencies and departments in the state or states in which you operate. NIH (National Institute of Health) is around, too, chiefly in the area of research and measurement.

Make Sure Every Full Spectrum CBD Product Has Less than 0.3% THC

Having said all this, and just to make it clear as crystal, the short story is that in the CBD world, there are two kinds of CBD, the isolate and full-spectrum products. With full-spectrum CBD products, all plant elements have been extracted, including up to 0.3% THC, the psychoactive element of marijuana. All THC has been removed from isolate or broad-spectrum CBD; the resulting product is just the CBD element of the plant. Most importantly, you are responsible that this is always, always true. If an ingredient for your full-spectrum line noses over the 0.3% threshold, criminal charges may be placed against you or your customers.

Further reading

Cannabis and cannabinoid research at NIH

2018 reclassification action explained


In case you wonder about the header image, moonshiner Popcorn Sutton – Get it? Pop Corn Sutton – never could be persuaded to properly license his distillery. He flaunted “revenooers” by making moonshine until he died. Let’s not be like him.

Question for Us All

What actions do you take to ensure your CBD ingredients are extremely  legal?

We’ll be back next Saturday with another tip. We hope you’re finding these articles useful and and sharing them with others who may be interested.

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